Dan43
03-23-2010, 10:05 AM
The head of product development at Chrysler says they have canceled the proposed midsize truck that was to replace the Dakota. He says that they are now planning to build a small truck to replace the Dakota.
Veltri said that in the 1980s, the compact-pickup segment had annual sales of about 1.5 million units, more than full-sized pickups.
Last year, compact-pickup sales were down 31 percent compared with 2008 to 270,348.
"But everybody started making these trucks bigger and bigger," Veltri said.
"And pretty soon a guy goes into the showroom and says, 'For X dollars more, I can get a Ram full-sized truck.'
"If you look at Dakota today, it is large sizewise. It is very capable, can tow 7,000 pounds, comes with a V8 and a V6. It is a mini full-sized truck. ... Everybody has gotten the formula wrong — expensive, too capable."
Veltri said many buyers in the market want a pickup and better fuel economy, "but they do not need it to tow 7,000 pounds."
I have been saying that for years.
Veltri said that in the 1980s, the compact-pickup segment had annual sales of about 1.5 million units, more than full-sized pickups.
Last year, compact-pickup sales were down 31 percent compared with 2008 to 270,348.
"But everybody started making these trucks bigger and bigger," Veltri said.
"And pretty soon a guy goes into the showroom and says, 'For X dollars more, I can get a Ram full-sized truck.'
"If you look at Dakota today, it is large sizewise. It is very capable, can tow 7,000 pounds, comes with a V8 and a V6. It is a mini full-sized truck. ... Everybody has gotten the formula wrong — expensive, too capable."
Veltri said many buyers in the market want a pickup and better fuel economy, "but they do not need it to tow 7,000 pounds."
I have been saying that for years.